Notes, case studies, and analysis on link building and SEO.
Strategies, findings, and lessons from our team running link building campaigns across Latin America, Europe, and the United States.
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Fundamentals
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What is linkbuilding and why it matters in SEO
A clear definition of linkbuilding, its role in SEO, and why links continue to be a key authority signal for Google.
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How PageRank works and its relationship with backlinks
An explanation of the PageRank algorithm, how it distributes authority across pages, and what that means when building a link strategy.
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Types of links in SEO: dofollow, nofollow, sponsored, and UGC
A practical guide to link attributes (dofollow, nofollow, sponsored, UGC) and when each one is appropriate.
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Difference between follow, nofollow, sponsored, and UGC links
A technical comparison of rel link attributes, with examples of when each applies according to Google's guidelines.
Quality and Metrics
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How to evaluate the quality of a website for linkbuilding
Concrete criteria for assessing whether a website meets the quality standards required before including it in a linkbuilding campaign.
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Key metrics for evaluating backlinks: DR, DA, traffic, and more
A guide to DR, DA, organic traffic, Trust Flow, and other metrics used to assess the quality of a backlink before acquiring it.
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Referring domains and anchor text diversity in a healthy link profile
Why domain diversity matters more than the volume of backlinks, and how to balance anchor text distribution.
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How to detect unreliable sites for a link campaign
A list of red flags for detecting unreliable sites, PBNs, or link farms before investing in them.
Strategy
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How to build a linkbuilding strategy step by step
A framework for planning an effective linkbuilding strategy, with clear stages from initial analysis to measurement.
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How to define anchor text in a campaign without over-optimizing
How to choose and assign anchor text at each stage of a campaign to strengthen rankings without triggering penalties.
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Linkbuilding for e-commerce: strategies by store type
Link building strategies specific to online stores, with applied examples based on e-commerce type and target market.
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Linkbuilding for SaaS: how to build authority in a technical niche
How to adapt a backlink strategy to SaaS products, including digital PR, integrations pages, and linkable content.
Execution
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How to do linkbuilding prospecting systematically
A step-by-step process for prospecting target sites in a linkbuilding campaign, with qualification criteria and recommended tools.
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Outreach for linkbuilding: a practical guide to contact and follow-up
How to structure an outreach campaign to acquire backlinks, with email examples, expected response rates, and common mistakes.
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Guest posting: how to do it, where to publish, and what risks it carries
Everything you need to know about guest posting as a linkbuilding tactic: how to find sites, how to pitch, and what to avoid.
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How to use HARO and Connectively to earn high-authority backlinks
How to leverage HARO (now Connectively) and other digital PR platforms to earn editorial backlinks in relevant media outlets.
Analysis and Measurement
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How to measure the real impact of a linkbuilding campaign
Which metrics truly matter for evaluating a backlink campaign, how to interpret them, and how long to wait before expecting results.
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Linkbuilding KPIs that any client can understand
A recommended set of KPIs for reporting linkbuilding campaigns to clients, with plain-language explanations and useful visualizations.
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How to attribute organic traffic to a backlink campaign
Methods for correlating backlink acquisition with changes in organic traffic, including tools and caveats about causality.
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How to create a linkbuilding report that delivers real value
Recommended structure and content for a monthly linkbuilding report that is useful for the team and understandable for the client.
Market and Voices
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Linkbuilding in Mexico: market, opportunities, and relevant media
An overview of the Mexican digital market for linkbuilding: relevant media, common challenges, and specific opportunities within the ecosystem.
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Linkbuilding in Argentina: specifics of the local market
Characteristics of the Argentine digital market for linkbuilding, including reference media outlets, pricing, and typical quality levels.
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Linkbuilding in Colombia and Chile: expanding digital markets
Analysis of the linkbuilding ecosystem in Colombia and Chile, with relevant media and differences compared to markets like Mexico or Argentina.
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Linkbuilding in the LATAM market: current state and challenges
An overview of linkbuilding in Latin America, with a market maturity analysis by country, editorial opportunities, and barriers to entry.