Notes, case studies, and analysis on link building and SEO.
Strategies, findings, and lessons from our team running link building campaigns across Latin America, Europe, and the United States.
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Fundamentals
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What Is Link Building and Why It Matters in SEO
A clear definition of link building, its role in SEO, and why links remain a key authority signal for Google.
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How PageRank Works and Its Relationship With Backlinks
An explanation of the PageRank algorithm, how it distributes authority across pages, and what that means when building a link strategy.
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Types of Links in SEO: Dofollow, Nofollow, Sponsored, and UGC
A practical guide to link attributes (dofollow, nofollow, sponsored, UGC) and when each one is appropriate.
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Difference Between Follow, Nofollow, Sponsored, and UGC Links
A technical comparison of rel link attributes, with examples of when each applies according to Google's guidelines.
Quality and Metrics
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How to Evaluate the Quality of a Website for Link Building
Concrete criteria for assessing whether a website meets the quality standards required before including it in a link building campaign.
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Key Metrics for Evaluating Backlinks: DR, DA, Traffic, and More
A guide to DR, DA, organic traffic, Trust Flow, and other metrics used to assess the quality of a backlink before acquiring it.
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Referring Domains and Anchor Text Diversity in a Healthy Link Profile
Why domain diversity matters more than the volume of backlinks, and how to balance anchor text distribution.
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How to detect unreliable sites for a link campaign
A list of red flags for detecting unreliable sites, PBNs, or link farms before investing in them.
Strategy
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How to Build a Link Building Strategy Step by Step
A framework for planning an effective link building strategy, with clear stages from initial analysis to measurement.
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How to define anchor text in a campaign without over-optimizing
How to choose and assign anchor text at each stage of a campaign to strengthen rankings without triggering penalties.
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Link Building for E-Commerce: Strategies by Store Type
Link building strategies specific to online stores, with applied examples based on e-commerce type and target market.
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Link Building for SaaS: How to Build Authority in a Technical Niche
How to adapt a backlink strategy to SaaS products, including digital PR, integrations pages, and linkable content.
Execution
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How to Do Link Building Prospecting Systematically
A step-by-step process for prospecting target sites in a link building campaign, with qualification criteria and recommended tools.
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Link Building Outreach: A Practical Guide to Contact and Follow-Up
How to structure an outreach campaign to acquire backlinks, with email examples, expected response rates, and common mistakes.
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Guest Posting: How to Do It, Where to Publish, and What Risks It Carries
Everything you need to know about guest posting as a link building tactic: how to find sites, how to pitch, and what to avoid.
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HARO Link Building: How to Earn Backlinks From Journalists
HARO link building means answering journalist queries to earn quotes and links. In a 2026 BuzzStream survey, about 86% of PR pros put backlinks first.
Analysis and Measurement
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How to Measure the Real Impact of a Link Building Campaign
Which metrics truly matter for evaluating a backlink campaign, how to interpret them, and how long to wait before expecting results.
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Link Building KPIs That Any Client Can Understand
A recommended set of KPIs for reporting link building campaigns to clients, with plain-language explanations and useful visualizations.
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How to Attribute Organic Traffic to a Backlink Campaign
Methods for correlating backlink acquisition with changes in organic traffic, including tools and caveats about causality.
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How to Build a Link Building Report That Delivers Real Value
Recommended structure and content for a monthly link building report that is useful for the team and understandable for the client.
Market and Voices
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Link Building in Mexico: Market, Opportunities, and Relevant Media
An overview of the Mexican digital market for link building: relevant outlets, common challenges, and specific opportunities within the ecosystem.
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Link Building in Argentina: Specifics of the Local Market
What the Argentine digital market looks like for link building, including reference outlets, pricing, and typical quality levels.
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Link Building in Colombia and Chile: Expanding Digital Markets
An analysis of the link building ecosystem in Colombia and Chile, with relevant outlets and the differences from markets like Mexico or Argentina.
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Link Building in the LATAM Market: Current State and Challenges
An overview of link building in Latin America, with a market maturity analysis by country, editorial opportunities, and barriers to entry.