Strategy
All blog articles about strategy.
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How to Build a Link Building Strategy Step by Step
A framework for planning an effective link building strategy, with clear stages from initial analysis to measurement.
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How to define anchor text in a campaign without over-optimizing
How to choose and assign anchor text at each stage of a campaign to strengthen rankings without triggering penalties.
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Link Building for E-Commerce: Strategies by Store Type
Link building strategies specific to online stores, with applied examples based on e-commerce type and target market.
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Link Building for SaaS: How to Build Authority in a Technical Niche
How to adapt a backlink strategy to SaaS products, including digital PR, integrations pages, and linkable content.
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Link Building in Finance and Health: Restrictions and Best Practices
Specific considerations for building backlinks in the finance and health sectors, where authority and source matter more than in other niches.
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Link Building for Travel and Real Estate: Context and Tactics
Link building tactics aligned with the buying cycles and audiences of the travel and real estate sectors in LATAM markets.
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Multi-Country, Multi-Language Link Building: How to Scale Without Risk
A guide to scaling link building strategies across multilingual and multinational markets, with specific criteria for LATAM.
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When to Outsource Link Building and When to Keep It In-House
A decision framework for knowing when to outsource link building, with vendor evaluation criteria and red flags to watch for.
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Research: What Link Strategies Competitors Use in LATAM
An analysis of the most common link building patterns among leading sites in Spanish-speaking markets, and the trends that are emerging.
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How to Prioritize Target Pages in a Backlink Campaign
How to decide which pages on a site should concentrate link building efforts, based on commercial goals and authority gaps.
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What Still Works in Link Building?
Google uses links to gauge page relevance. In a 2025 study of 75,000 brands, web mentions showed the strongest correlation with visibility in AI Overviews.
