Analysis and Measurement
All blog articles about analysis and measurement.
-
How to measure the real impact of a linkbuilding campaign
Which metrics truly matter for evaluating a backlink campaign, how to interpret them, and how long to wait before expecting results.
-
Linkbuilding KPIs that any client can understand
A recommended set of KPIs for reporting linkbuilding campaigns to clients, with plain-language explanations and useful visualizations.
-
How to attribute organic traffic to a backlink campaign
Methods for correlating backlink acquisition with changes in organic traffic, including tools and caveats about causality.
-
How to create a linkbuilding report that delivers real value
Recommended structure and content for a monthly linkbuilding report that is useful for the team and understandable for the client.
-
Case study: traffic recovery with linkbuilding in B2B
An anonymized case study on how a B2B linkbuilding strategy reversed an organic traffic decline in under six months.
-
Case study: backlink impact on an e-commerce in LATAM
Analysis of a real case in which linkbuilding positively impacted the rankings and conversions of an online store in LATAM.
-
How to detect lost backlinks and act before they have an impact
How to set up alerts and regularly review lost backlinks, interpret the causes, and recover or compensate for them.
-
Backlink benchmarking: how to compare yourself with the competition
How to use analysis tools to compare your backlink profile with those of your main competitors and identify gaps.
-
Research: what correlates more with rankings — DR or link traffic
A data-based analysis of which metric correlates more with ranking improvements: the domain's DR or the real traffic of the linking page.
-
How to evaluate a linkbuilding agency before hiring
A list of questions and criteria for properly evaluating a linkbuilding agency proposal before signing any contract.