Analysis and Measurement
All blog articles about analysis and measurement.
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How to Measure the Real Impact of a Link Building Campaign
Which metrics truly matter for evaluating a backlink campaign, how to interpret them, and how long to wait before expecting results.
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Link Building KPIs That Any Client Can Understand
A recommended set of KPIs for reporting link building campaigns to clients, with plain-language explanations and useful visualizations.
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How to Attribute Organic Traffic to a Backlink Campaign
Methods for correlating backlink acquisition with changes in organic traffic, including tools and caveats about causality.
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How to Build a Link Building Report That Delivers Real Value
Recommended structure and content for a monthly link building report that is useful for the team and understandable for the client.
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How to Detect Lost Backlinks and Act Before They Have an Impact
How to set up alerts and regularly review lost backlinks, interpret the causes, and recover or compensate for them.
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Backlink Benchmarking: How to Compare Yourself With the Competition
How to use analysis tools to compare your backlink profile with those of your main competitors and identify gaps.
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Research: What Correlates More with Rankings, DR or Link Traffic
A data-based look at which metric correlates more closely with ranking gains: the Domain Rating of the linking domain or the real traffic of the linking page.
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How to Evaluate a Link Building Agency Before Hiring
A list of questions and criteria for properly evaluating a link building agency proposal before signing any contract.