Execution
All blog articles about execution.
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How to do linkbuilding prospecting systematically
A step-by-step process for prospecting target sites in a linkbuilding campaign, with qualification criteria and recommended tools.
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Outreach for linkbuilding: a practical guide to contact and follow-up
How to structure an outreach campaign to acquire backlinks, with email examples, expected response rates, and common mistakes.
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Guest posting: how to do it, where to publish, and what risks it carries
Everything you need to know about guest posting as a linkbuilding tactic: how to find sites, how to pitch, and what to avoid.
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How to use HARO and Connectively to earn high-authority backlinks
How to leverage HARO (now Connectively) and other digital PR platforms to earn editorial backlinks in relevant media outlets.
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How to write a sponsored article brief that any editor will approve
Structure and criteria for creating a sponsored article brief that meets the site's editorial expectations and SEO objectives.
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Disavow file: when to use it and how to build it correctly
A practical guide to building a disavow file correctly, with criteria for selecting links to disavow and mistakes to avoid.
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How to scale a linkbuilding campaign without losing quality control
How to increase the volume of a backlink campaign without sacrificing quality, with repeatable processes and validation criteria.
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How to manage timelines and deliverables in a linkbuilding project
How to organize timelines, deliverables, and reviews in a linkbuilding campaign to meet deadlines without compromising quality.
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Evergreen content as the foundation of a link attraction strategy
How to design content pieces that generate backlinks passively, with formats and structures that tend to attract more citations.
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How to negotiate the publication of a sponsored article in a media outlet
Criteria and tactics for negotiating sponsored article placements with media outlets, including rates, terms, and editorial guarantees.